Wednesday, October 27, 2010

Reliance Announces Pan-India SMS based Mobile Conferencing

Reliance Communications has just announced India’s First Handset Independent SMS-based Mobile conferencing service. The voice conferencing service is being offered as an extension to its existing conferencing product, Group Talk. The new service will enable Reliance Mobile customers to establish a conference call amongst a group of 9 contacts with a single SMS. The group-oriented service will be made available to all Reliance Mobile GSM and CDMA subscribers using any handset through the ‘SMS based Mobile Conferencing’ solution from US based Kodiak Networks.
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According to Mr. Anil Pande, Head – VAS, Reliance Communications, “Our Mobile Conferencing service is a cost-effective, efficient and convenient solution that enhances productivity of small, medium enterprise customers. Introducing the service now on SMS – the preferred mode of communication for youth and young executives today, will lead to popularization of conferencing.
The earlier iteration of Group Talk was designed to work on handsets with Java, Qualcomm’s Brew running Symbian or BlackBerry OS through an app downloadable from RWorld. The SMS based variant is likely to increase the prospective user base – both in terms of availability and ease of use. Subscription to the service costs Rs.40/month.
Groups can be created via a text message and calls can be initiated in the future through either the Dial-in (postpaid and prepaid) or Dial-out (postpaid only) mode.
Reliance subscribers interested in this feature can find out more about it here
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