Wednesday, February 16, 2011

PowerMe Mobile unveils latest A2P messaging solutions

s many A2P SMS channels are being overlooked and underutilized due to the inexistence of proper tools and billing mechanisms, PowerMe Mobile has developed products focusing particularly on "enterprise" and "group" messaging across devices, whether thru the PC, the mobile phones or notepads. One-to-many communication with handsets is the next revolution waiting to happen.

With the surge of social and group messaging, it became primordial to provide adequate tools and systems to handle such A2P SMS traffic in the most convenient way to enterprises and consumers.

The latest product additions to its award winning MessageManager(R) platform are:



1. PowerGroup(R): SMS broadcast to Groups on-the-go, easily, seamlessly and efficiently without worrying about the charging mechanism. Users can create Groups, invite members and let members join the Group. SMS broadcasts happen from the handset.

2. .Dialog(R): enterprises can automate their communication with customers through a seamless and efficient 2-way dialogue. This solution provides the tools for two-way automation and analytics through an interactive messaging dialogue. It enables multiple asynchronous interactive SMS sessions allowing businesses to speedily set up and launch mobile interactive campaigns including product promotions, competitions, quizzes, auctions and text voting without any technical knowledge.

3. PowerDirect(R) an advanced First Delivery Attempt message routing solution enables the direct two-way routing of SMS messages between the messaging-enabled applications and the subscriber phone.

PowerDirect(R) uses SS7 or SIGTRAN signaling for message delivery, handling the retries when subscriber is unreachable, hence eliminating the need for an SMSC for messaging applications.

Operator will optimize the deployment and maintenance costs of high performance messaging solutions substantially.

PowerDirect(R) is developed from the ground up in Erlang language for unmatched speed and reliability and is employing the best of breed Dialogic(TM) SS7 signaling stack.

PowerDirect(R) will allow to offload the VAS and application originated messaging from SMSCs, freeing up the SMSC resources considerably.

4. PowerVAS(R): As VAS services are at an all time high and consumers needs evolve quickly, the need for a single point of contact for 2-way VAS SMS & MMS Services while offering real time interaction, charging and reporting is a necessity not only for the operators, service providers and developers but also to guarantee subscriber satisfaction.

Since VAS services are by nature event-driven, handling this traffic in an optimal format requires an efficient and flexible open infrastructure. PowerVAS(R) satisfies those concerns by introducing an SOA based service solution optimized for SP's traffic while catering
for business, technical and integration requirements.

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