Most recent InMobi network research data show 22% growth in Indian mobile ad impressions in just the past 90 days
InMobi, the world’s largest independent mobile ad network, has released its updated network research report closing the year with a snapshot of mobile advertising trends in India between July 2010 and October 2010. A full download of the data and analysis is available at www.inmobi.com/research.
“The Indian mobile advertising market continues to show rapid growth due to the improving ad ecosystem. Major publishers are bringing their media into the mobile channel while brands are simultaneously discovering the power of mobile advertising. This healthy ecosystem along with 3G network infrastructure improvements will position India as one of the most influential mobile markets on the globe,” comments James Lamberti, VP of Global Research & Marketing at InMobi.
Key findings include:
· In just 90 days, the Indian market grew by over 1 billion impressions (+22%) to become the largest market in the Asia Pacific region.
· Smartphones remain relatively nascent in the market with 88% of all mobile ad impressions served on advanced phones.
· Nokia devices remain commonplace in the Indian mobile market with 12 of the top 15 devices manufactured by Nokia.
· Android & iPhone OS have yet to gain significant ground in India and today represent only a .4% share of the market.
· In just 90 days, the Indian market grew by over 1 billion impressions (+22%) to become the largest market in the Asia Pacific region.
· Smartphones remain relatively nascent in the market with 88% of all mobile ad impressions served on advanced phones.
· Nokia devices remain commonplace in the Indian mobile market with 12 of the top 15 devices manufactured by Nokia.
· Android & iPhone OS have yet to gain significant ground in India and today represent only a .4% share of the market.
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